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Amway Corp. (short for “American Way”) is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.9 billion in 2019. It is the largest multi-level marketing company in the world by revenue. It conducts business through a number of affiliated companies in more than a hundred countries and territories.
Amway has been investigated in various countries and by institutions such as the US Federal Trade Commission (FTC) for alleged pyramid scheme practices. The company has paid tens of millions of dollars to settle these suits. In 1983, Amway admitted to defrauding the Canadian government of customs duties and taxes by falsely undervaluing goods it imported into the country over a period of 15 years; it had to pay a fine. Between 2007 and 2008, Amway was found guilty of illegal business practices in India, a ruling upheld by the Supreme Court of India and followed in 2021 by India’s Enforcement Directorate attaching company and bank assets, and labeling Amway’s business model a “pyramid fraud” and its product offerings a “masquerade”.