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The Super Bowl XLVI halftime show took place on February 5, 2012, at the Lucas Oil Stadium in Indianapolis, Indiana as part of Super Bowl XLVI. It was headlined by Madonna, who became the first sole female headliner since Diana Ross in 1996. It featured guest appearances by LMFAO, Nicki Minaj, M.I.A. and CeeLo Green. Including collaborations with Cirque du Soleil, choreographer Jamie King as music director, and multimedia show producer Moment Factory, the show was critically acclaimed, setting a Super Bowl halftime show record at the time of 114 million viewers, higher than the viewership of the game itself.
Preparations began in January, with Madonna saying that the rehearsal was the most exhausting one in which she had ever participated. Costumes were designed by Riccardo Tisci, Givenchy, Miu Miu and Prada. The production team was allotted seven minutes to set up the stage, 12 minutes for the performance and eight minutes to take down the stage. The modular structure was assembled from a truck, with a large white fabric in front as media screens for Moment Factory. Projection mapping was used by video-hardware manufacturer Barco, with films modified for the spectators and the television audience. The stadium was equipped with Sharpys lighting arrangements from Clay Paky, and the show used Sennheiser sound equipment.
Madonna was not paid for performing at the halftime show, which provides global exposure for an artist. Keith Caulfield of Billboard reported a 17-fold sales increase for Madonna’s back catalog and strong preorder sales for her upcoming releases. Critics praised the show, noting Madonna’s cautious performance. However, criticism and controversy was targeted at M.I.A. extending her middle finger to the camera near the end of her verse of “Give Me All Your Luvin’”. The NFL apologized for its inability to blur out the image. The league later fined M.I.A. $16.6 million, which was settled in a confidential 2014 agreement.